Illustrators, designers, photographers, writers, editors, artists and other skilled, creative solo-practitioners, this letter is for you. We’re living in tumultuous times. Like me, you’re probably feeling the negative impacts recent tech-industry developments have had on us. Add running a successful business to the mix and it all feels impossible. Will we be okay? How will we survive?
One thing I know for sure is that we need each other right now. Community is everything in times like these. It’s been an absolute game changer for me over the past 17+ years of running my design business.
Hop into my time machine with me…
I started my business in 2008. Doing so during what is now known as The Great Recession, was an impossible idea. Or so I was told. The reactions I got when I told people I was going solo were discouraging to say the least.
Despite that, I was tired of my livelihood being at the whim of employers actively laying everyone off. Their constant attempts to convince workers that they’re “family,” only to turn around and discard them without care weren’t lost on me. Job security, in the modern era, is a mirage. Once that became clear, I realized the one person I could trust to sustain the life I wanted to live was me. So, I bet on myself and officially opened my doors for business that March. I haven’t looked back.
Image: Notes written about 3 months prior to officially opening my doors for business in 2008.
It’s a lot of work to be an artist in these times.
I’d be lying if I said it’s been easy. It hasn’t. Running a small, one-person business requires constant adaptation. And while new technologies can be exciting, the transition into the internet age has presented many challenges to artists.
From the outsourcing and exploitation of overseas labor to create marketplace bidding sites, to early concerns around copyright and IP protections in the 90s which were justified with the rise of GenAI today. The latter of which has big-pocketed bullies living by sayings such as “move fast, break things” and “ask for forgiveness, not permission” building off the backs of our work without our consent.
The muck comes at us from all directions and it’s exhausting work, but we always find a way, stand up for what’s right, and fight back.
We need to remember that it’s our skills, talent, methods, quality of work, and care in everything we do to help our clients that is central to what we offer. It’s our knowledge, ingenuity, and creativity in solving problems that keeps us afloat. All things that require a great investment of time and practice to accumulate. Machines, marketplaces, or software can’t do that. No matter how you twist it. Our creativity is our power. It isn’t going anywhere. It’s ingrained in our humanity. Period.